Investor Deck · 2026

Willit

Wild Produce Revolution is Here

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The Problem

Thousands of producers still sell through Facebook groups and word of mouth. No visibility. No payment solution. No logistics.

80% Unpicked yearly

500M€ Finland market

60B€ Global opportunity

We connect Foragers Fishermen Small farms Hunters Other small producers Pickup stations

Our Mission

Sustainable natural resource economy is our shared future.

Our model is built to make it possible — globally.

Starting from Finland. Designed for nations with untapped natural resources and local producers seeking market access.

60B€ TAM Global

10B€ SAM Europe

30M€ SOM 5-year

The Solution

List once. Sell everywhere.

A self-reinforcing ecosystem connecting consumers, infrastructure, and professional buyers.

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Early Traction · launched 16.12.2025

Traffic

12.9K

Unique visitors with +833% month-over-month growth. 56.8K page views, 5.3 pages per visit.

Revenue

746€

From 2 months of soft launch. Gross merchandise value from 31 completed orders.

Community

169

Registered users growing +42.9% MoM. 11 active sellers, 57 active product listings.

28.6%Repeat buyers

0%Refund rate

23€Avg order

52€Buyer LTV

Revenue streams

Free

List products

10%

Commission per transaction

59€/mo

Pickup stations & full ecosystem access

The Team

Risto Holappa

Founder & Developer

Built the entire platform to suit the researched segments with low cost architecture. Lifelong forager, hunter, and fisherman from Northern Finland. +10 year experience in building and maintaining digital platforms.

Oulu, Finland

Sanna Kyllönen

Operative Lead

Operations & growth. Business builder from Kainuu with expertice on strategic advisory and communications.

Kainuu, Finland

Aki Ilveskari

Designer

Brand designer with a focus on user experience and visual storytelling. Long professional work history in design and branding.

Oulu, Finland

The Ask

250,000€

Pre-money 1.0M€ · ~11.1% equity · 20+ mo runway

Angel equity 125K€ 2–3 angels · dilutive

+

Government grant 125K€

Where it goes

Full-time team & development 74%

CTO/founder · Operations Lead/founder · Project-level freelancer
Platform development, IoT firmware, marketplace features

Willit24 cabinets, growth & Norway 14%

3 IoT cold-pickup cabinets · Producer acquisition & marketing
Norway market validation (10 fisher calls + Mattilsynet mapping)

Operations & buffer 12%

Hosting & infrastructure · Legal & accounting
Insurance · Runway buffer for unexpected needs

Milestones (20-month runway)

	6 mo	12 mo	20 mo
Producers	30–50	80–100	150–200
Monthly GMV	5K€	15–30K€	50–100K€
Willit24	2–3	5–8	8–10
Buyers	500	1,000+	2,000+
Norway	Validation	5–10 prod.	Seed-ready

18-Month Projection

162K€ Annual Revenue

122K€/mo

Projected GMV

94%

Net margin

116€/seller/mo

Revenue per seller

Seller tiers at 18 mo

214 Free

95 Active 10%

21 59€/mo

333 Total

12.7K€Net profit/mo

152K€Net profit/yr

812€Monthly cost

7€Cost/paid seller

Up North, nature isn’t just where we live — it’s how we live.

Join us in preserving cultural heritage while building resilient, sustainable food systems for future generations.

Get in touch

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